Burger King has seen remarkable growth in its sales and profits since the day the food chain entered Indian markets. The brand is still a new facility being provided to us and we have welcomed the franchise with open arms. It has been around five years since Burger King opened its first store in the country, it has seen its sales going up every year and market expanding with the growing population. Burger King is generating sales that rising higher than any other fast food chain in its league and is attracting more customers every time.
In fact, within two years since the opening of the brand in India, its economy went up so rapidly that it had developed a sense of competition among many major fast food franchises running in the country. The brand is already dealing in millions and is hoping to perform even better in the coming years. The sales did go low in the last year and the stores witnessed losses which were not expected at all. But the sales were still better than some stores running in the competition. Burger King got its sales back till the year ended and has set its bars even higher this time.
Burger King Getting India Ready:
India is a unique market the extraordinary tastes and eating habits made the brand make up an entirely different menu for the Indian subcontinent. Be it the spices or the chicken that they use, everything had been unique and complimenting to the Indian’s needs.
Also Read: Burger King Menu
Global president of Burger King is proud to announce that they have prepared all the ingredients that are necessary to woo Indians. The spices and materials that are going steal their hearts are in safely stored in with the franchise and they are all set to launch their many flavors any time soon. They are even thinking of expanding their reach and increasing the number of stores than there already are. This would increase the sales manifolds and will also help the craving that many cities have for Burger King at the present hour.
With this, Burger King would provide the major stake to India among all the other countries in Asia. This would happen because of the large market that the country provides them to get easily successful and earn huge profits because of the huge population that the country holds.
Need for the right locations in India:
Apart from the many benefits that India provides the franchise, they are still struggling to find the best locations for the stores to open. The stores need to be opened at places where they would provide part in the economy of the company in the best possible way. The locations also need to be viable and possible for the company to supervise. The resources and the population are important factors that need to be taken care of before the board decides to open a store in any new locations in the Indian states.