Burger King has always been the hot favorite of people for a plethora of reasons. This American food joint has spread its wings all across the world and as a result of it, today most cities all across the world are able to enjoy delicious burgers sold in multiple flavors at various burger king outlets. The food joint specializes in serving hot and tasty burgers and has been a leading one in the field. The marketing team of burger kings takes due notice of the recent trends in the market and the change in the preferences and likes of the customers. It is because of this reason that several initiatives are being sponsored by the food chain which has helped the firm to garner sufficient publicity and hike in sales. In this respect, the Burgerking news has pointed out that the recent campaign of burger king for the mental health awareness day was something which sparked a conversation among the people.
The Entire story of Burger King Real Meals:
On the occasion of world mental health awareness day, burger king launched a certain type of meals which were called the unhappy meals to establish the point that not everyone is happy all the time and there is no problem if that happens. These meals are called real meals and are based on the negative emotions felt by a person. The food joint has launched 5 such meals and all of them contain a whopper, fries and a drink. However, the packaging of the meals is done differently which allows a person to identify one type of meal from the other. You have the option to choose one meal or the other depending on your mood. As per the marketers of the firm, the campaign has been launched to normalize the chaos around mental health. Most people think that everyone is happy by default and this is an emotion which has increased the hesitation within the people regarding disclosing the details of their mental health.
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Seconding the initiative:
When it comes to looking at the positive side of this initiative, most people are of the thought that it is something which will certainly generalize the taboos regarding mental health. Burger King is a brand which is loved equally by adults and children. By incorporating issues as serious as mental health, it might become easier to instill the thought that feeling sad, depressed is normal and if a person feels the same way, it is important to suggest him a suitable treatment instead of forcing him to get secluded and feel hesitant to talk about it.
The other side of the story:
While the recent campaign has been appreciated by some people, others have been condemning it for its portrayal of mental health and the fact that the brand aims to use it as a gimmick to make more money. Some people have also questioned the intention behind the campaign.
However, the people wish to know if the firm is contributing a part of the proceeds to any such similar initiative or if Burgerking news is just a gimmick.